Toronto Unlimited. ⇒
5 July 2005, early evening
Am I the only person who likes the logo? (Of course, this whole branding idea seems like a huge waste of money.)
This is a post from my link log: If you click the title of this post you will be taken the web page I am discussing.
The logo is not bad. I think it would look a lot better sans gradient. I also don’t know how I feel about Toronto trying to be the city of unlimited possibilities. Unlimited nationalities is more like it.
by rishi on July 5 2005, 7:14 pm #
I like to logo very much, it actually caught my eye the last time I was on the subway… but you already knew that cuz I told you about it.. he he he. :)
by sh!ma on July 5 2005, 7:41 pm #
One could also argue that the ROM and OCAD additions are a huge waste of money; they’re doing the same thing as this add campaign (putting Toronto on the world map) but at a larger scale.
by sh!ma on July 5 2005, 8:05 pm #
But in the cases you bring up the money is going to something less vacuous than ‘branding’. Does Toronto need brand recognition? I have my doubts, but I am no expert in the tourism field.
by ramanan on July 5 2005, 8:42 pm #
Is vacuous the word of the day or something?
by rishi on July 5 2005, 8:48 pm #
How is branding more vacuous?
Word on the street is that the ROM had to stop/slow down their construction plans because they are having a hard time funding such a huge project.
by sh!ma on July 5 2005, 8:59 pm #
I like the logo, but the slogan is ultra-lame. It’s no “Virginia is for lovers” or “I Love NY,” that’s for sure. Plus a lot of the ads I’ve seen have spelling mistakes or bad grammar. Sloppy.
by Dave on July 5 2005, 9:24 pm #