Apple: Aperture. ⇒
19 October 2005, evening time
This is the new photo editing/management program announced by Apple today. I wonder if this will be adopted by the photography community the same way Final Cut Pro has been by the video editing community.
This is a post from my link log: If you click the title of this post you will be taken the web page I am discussing.
I was wondering this myself. I think that the huge difference here is that there are a lot more people in the photograhic community than the videographic community, and Photoshop penetration is deep (and feels so good!). Apple will have to do a lot to overcome the power of Photoshop. I mean, people use the brand name as a verb. No one ever “Premiered” a movie, except on opening night.
by Ben on October 20 2005, 12:20 am #
Aperture looks awesome. I like how Apple goes after a market segment. This is a specialized tool for photogs not graphic artists who need Photoshop. Most pro and semi-pro photogs have no need for the extra stuff in Photoshop and they would shell out the premium to use this product. And Apple does it in syle. Look at the feature set…damn! Makes Creative Suite Bridge look ancient. Aperture looks lovely! Hopefully sign of things to come in Leopard.
by Sunny on October 20 2005, 1:54 am #
I’m really liking the UI for the application. I also like how it looks like it was designed to be used on two 30” monitors.
by ramanan on October 20 2005, 1:56 am #
Apple even dropped the price on the 30” Displays by $500US. Thats like admitting that they were gouging you.
BTW the Powermac can drive four of the 30” displays (or eight of the 23” displays!!!). Not that I can afford it or anything. I am just glad that the PB update wasn’t that substantial. I was sad all morning!
by Sunny on October 20 2005, 7:16 am #
aperture looks hot… yikes.
by Erik on October 20 2005, 2:00 pm #